Effective date: July 1, 2021 

Esports Tower LLC and its subsidiaries and affiliates (collectively, “Esports,” “we,” “our,” or “us”) respect your privacy and commit to protecting it through the practices described in this Privacy Policy. This Privacy Policy explains our collection, use, disclosure, and security of personal information in connection with the use our website, www.esportstower.com (our “Website”), our game-hosting platform and mobile applications, or other services we provide (collectively, “Services”).

Personal information is information that identifies, describes, or is reasonably capable of being associated with or linked to, directly or indirectly, an individual.

Please review this Privacy Policy carefully. By accessing and using our Services or by submitting information to us, you consent to the terms of this Privacy Policy. If you do not agree with any part of this Policy, please do not use our Services. Our Terms of Service describes the terms and conditions for the use of our Website and game-hosting platform in connection with our Services.


Information You Give To Us.

  • We collect the personal information you choose to share with us when you create an account with us and use our Services.
  • We collect information from you when you establish an account with us on your child’s behalf, as a parent or legal guardian. The information can include username and password and your contact information, such as name, email address, residential address, telephone number, or any other identifier by which you may be contacted online or offline, as well as a photograph.
  • We may collect your school information to promote your participation in a tournament.
  • We may collect information from you during e-sport practices and games, or during your participation in tournaments, such as statements and communications, or photographs.
  • We may collect information that you post.
  • We collect records and copies of your correspondence (including email addresses) if you contact us for Services you have purchased, such as tournaments you have signed up for, and your responses to questions or surveys that we might ask you to complete for research or business purposes, or to improve our Services.
  • We collect details of transactions you carry out through our Website or in connection with our Services in fulfillment of your requests or inquiries.
  • You may be required to provide financial information before establishing an account or registering for/participating in a tournament, or for other Services we may provide.
  • We may collect any search queries you make on our Website.
  • We may collect information you provide to be published or displayed on public areas of our Website, or during games, practices, and tournaments.

Other Information We Collect.

  • We may collect personal information about you via automated means when you visit our Websites, including information collected from cookies, connection and usage information, IP addresses, browsing activity, forms or fields you complete or partially complete, search terms, whether you open an email from us, content you view and the duration.
  • We may collect information relating to your performance during practices, games, or tournaments. We collect information on the Services you have purchased or the tournaments for which you have registered.
  • We may aggregate data to help improve our Services, including, without limitation our game-hosting platform, applications or Website experience for our users.
  • We may use artificial intelligence systems to monitor, record and report communication that occurs on our Discord servers.You expressly consent to the collection, monitoring, review, and caching of any information obtained by the AI System from or related to using Esports Tower websites, Discord servers, and other proprietary applications, including all communications to and from such applications used in the service of training, developing and hosting Esports Tower communities, events and programs.
  • We may also ask you for information when you enter a contest or promotion sponsored by us or our business partners or other third parties or when you report a problem with our Website or other Services.
  • We will collect your information for hiring-related purposes if you apply for employment with us.

Information We Collect From Third Parties. 

  • We may collect information from third parties whom you authorize to share information in connection with our Services.
  • We may collect information from other users of our Services, who may post materials that refer to or depict you.
  • We may collect your information from our service providers to better render our Services for you or to help with our operations and for fraud prevention. Service providers may use such information for their own operational purposes in order to provide their services to us to enable us to operate and provide our Services.


  • We use the personal information we collect about you in connection with our Services, including the operation of our game hosting and maintenance of your account, such as when acting as administrators.
  • We may use your information to allow you to establish your account, for us to confirm your account with us, to verify parental or guardian consent (where applicable), and to help enable you to use our Services.
  • If you request information or services from us, we will use your information to fulfill your request or any other purpose for which you provide it.
  • We may use your information to deliver materials or information to you, to participate in interactive features of our Services, or to give you notice of or resolve any problems that may arise in connection with our Services.
  • We may use your information to respond to inquiries made by you, or for other customer service-related reasons.
  • We may use your information to provide you with information and notices about your account or our other Services, including new tournaments and game schedules, expiration and renewal notices, or to better understand your needs.
  • We may use your information to improve the quality or your personal experience on our Website, game-hosting platform, or other aspects of our Services, or to analyze the success of our Services.
  • We may use your information to promote our Services and to promote your participation with them.
  • We may use your information to enforce our rights, including (i) for billing and collection;  (ii) to comply with applicable law; (iii) to detect or prevent fraud (financial or otherwise), intellectual property infringement, potential misuse of our Services, or breach of our Terms of Service.
  • We may use your information to manage third-party risks or other risks to our business, or to protect the reputation of our businesses.
  • We may anonymize, aggregate or combine information we collect online or elsewhere for the above purposes or other purposes, including to improve our Services, to develop new services, or to analyze statistics on usage and trends. Please note that aggregated or de-identified data may not constitute personal information.
  • If you apply for employment with us, we will use your information for hiring-related purposes.


  • We may share the information we collect about you for business operations and in order to perform our Services, such as your financial and payment information, with a third-party processor.
  • We may share information you post or otherwise provide.
  • We may share your information with third parties to market their products or services to you. We contractually require these third parties to keep personal information confidential and use it only for the purposes for which we disclose it to them.
  • We may share your information with your school when you identify your school in your account.
  • At your request, we also may share your information with colleges and universities to which you show an interest.
  • We may use your information to fulfill the purpose for which you provide it, such as using your contact information for delivery of prizes or awards.
  • We may share your information with service providers to better our Services or for operational purposes, promotion of administration, and fraud prevention.
  • We may share information we collect, as appropriate, (i) with law enforcement or otherwise to protect and enforce the legal and contractual rights, privacy, and safety of us or of others; (ii) to protect against possible fraud or other illegal activity; (ii) to respond to requests from government and other authorities; and (iii) to comply with legal processes.
  • In the event that Esports or an affiliate is involved in a merger, acquisition, transfer of control, bankruptcy, reorganization or sale of assets, or diligence associated with such matters, we may sell or transfer the information described in this Privacy Policy as part of that transaction.


Our Website uses cookies, which are small data files sent to your computer on the basis of the information that we have collected about your visit. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. Certain features of our Website may use locally-stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies.

Your web browser will have an option you may select that will block cookies. Below are links to information about popular web browsers and how to block cookies using them.

Our Website and emails we send also may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

We also may use cookies and web beacons to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). The information we collect automatically may include personal information or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including: (i) by enabling us to estimate our audience size and usage patterns; (ii) store information about your preferences, allowing us to customize our Website according to your individual interests; (iii) speed up your searches; (iv) recognize you when you return to our Website; or (v) improve the experiences of users of our Website.

Google Analytics. Our Website employs Google Analytics, a web analytics tool provided by Google, Inc. that helps website owners understand how visitors engage with their websites. We can view a variety of reports about how visitors interact with our Website so we can improve it. Google Analytics collects information using cookies and IP addresses, and it reports website trends without identifying individual visitors. In the event a visitor to our Website submit contact information to Google, Google may then associate such information with the applicable IP address to enable us to see that visitor’s specific interactions with our Website. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-On. For information about and to install Google Analytics Opt-out Browser Add-on, click here:

Third-Party Cookies and Tracking Technologies. Some content or applications, including advertisements, on the Website may be served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

Do Not Track Signals. Certain web browsers provide users with an option by which you may have your browser send a “Do Not Track” signal to websites that you are visiting, advising the recipient websites that you do not want to have your online activity tracked. However, the way browsers communicate such “Do Not Track” signals is not yet uniform and, accordingly, our Website does not take any action in response to such signals. In the event a final standard is developed and accepted, we may reassess how we should respond to such signals.


You may access our game-hosting platform from a third-party website (i.e., a website owned or operated by another entity) (“Linked Sites”). Any such linking should not be construed as an endorsement by Esports. Linked Sites are not controlled by us; nor are they governed by this Privacy Policy. This Privacy Policy governs only personal information collected by Esports in connection with our Services. When visiting third-party websites, including Linked Sites, we encourage users to review the privacy policy governing such site.


We collect, use, and otherwise process your information when we have a lawful basis, as follows:

  • Consent: We ask you for consent to collect or use your personal information for specific purposes, such as emails to you about special offers or competitions.
  • Contract Performance: We process your personal information when we need to perform and manage a contract with you.
  • Legal Requirement: We process your personal information when required by law.
  • Legitimate Interest: We process your personal information when necessary for our or others’ legitimate interests and when these interests do not outweigh your own rights and interests.


Esports is located and operates in the United States. If you are outside of the United States, it is necessary to transfer your personal information to and process in the United States where our central databases operate. By using our Website or Services, you (i) acknowledge that the data protection and other laws of the United States may provide a less comprehensive or protective standard of protection than those in your country, and (ii) you consent to your personal information being collected, processed, and transferred as set forth in this Privacy Policy.


If you have a question or would like to access and correct your personal information that you submitted to us when establishing your account, you may access, change, or delete the personal information in your account at any time by accessing your account.

If you prefer that we do not share personal information about you with our affiliates, or to non-affiliated third parties, for marketing purposes, except as otherwise permitted or required by law, you may direct us not to do so by contacting us. If you prefer that we do not direct market to you via our affiliates and non-affiliated third parties through email, postal mail, or telemarketing, you may direct us not to do so by contacting us at privacy@esports.com.


1. EEA, United Kingdom and Switzerland Residents

If you are a resident of the European Economic Area (EEA), United Kingdom, or Switzerland, you have the following data protection rights: right to access, rectification, deletion, restriction of processing, data portability, to object, and not to be subject to automated individual decision making. You can exercise any of these data protection rights by completing our Data Rights Request Form.

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. If we collected and processed your personal information with your consent, you can withdraw your consent at any time by filling out our Data Rights Request Form. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

If personal information pertaining to you as an individual has been submitted to Esports by or on behalf of a Esports customer and you wish to exercise any data protection rights you may have with respect to that data under applicable law, including the right to access, port, correct, amend or delete such data, please inquire with the relevant Esports customer directly.

If you have any concerns or complaints about our collection and use of your personal information, you can contact the data protection authority in your jurisdiction.

2. California Residents

California Consumer Privacy Act (CCPA). The California Consumer Privacy Act of 2018 (“CCPA”), effective as of January 1, 2020, requires businesses that collect personal information of California residents to make certain disclosures regarding how they collect, use, and disclose such information. For a description of all of our data collection, sources, use and disclosure practices, please read this Privacy Policy in its entirety. Esports does not sell personal information as we understand sale to be defined by the CCPA and its implementing regulations.

California law gives California residents the right to make the following requests with regard to certain information we collect about them: (i) the right to request a copy of personal information we collected or disclosed for a business purpose over the past 12 months; (ii) the right to request deletion of personal information we collected, subject to certain exemptions; and (iii) the right to request that we disclose personal information we collect, use, and disclose.

You can submit a copy, deletion or right-to-know request online by completing our Data Rights Request Form. Esports will verify that the information you submit (which includes first name, last name, email address, company, and country/state) matches our records before we fulfill the request. You may use an authorized agent to submit a consumer rights request on your behalf using the methods above. However, Esports will require the authorized agent to provide signed permission to submit the request on your behalf and may still contact you to confirm your identity and that this request was submitted with your permission. Esports does not discriminate against you for exercising your rights or offer you financial incentives related to the use of your personal information.

California Shine the Light Law. California residents can request a list of all the third parties to which we have disclosed certain personal information (as defined by California’s Shine the Light law) during the preceding year for those third parties’ direct marketing purposes. California residents may contact us at privacy@esports.com.

3. Nevada Residents

If you are a Nevada resident who has purchased goods or services from us, you may submit a request to opt out of any potential future sales under Nevada law by emailing us at privacy@esportstower.com. Please use “Nevada Do Not Sell” in the subject line. Note we will take reasonable steps to verify your identity and the authenticity of the request.  Once verified, we will maintain your request in the event our practices change.

4. Canadian Residents

The personal information we collect about you and your parents or legal guardians may include name, email address, relationship, and the required consent to participate in and share information through the Services. We rely on consent for the collection, processing and retention of your personal information. We also require that schools and educational institutions providing your information have obtained the required consent. You have the right to withdraw your consent at any time and the right to access personal information we hold about you. When you submit your information via our Services, you expressly consent to the collection and transfer of your personal information for the purposes identified in this Privacy Policy, and you understand that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, in which case we will have taken steps to ensure that the information, if transferred, receives an adequate level of protection.


Our Services, including our game-hosting platform, are not designed to attract children aged thirteen (13) and under. Further, you must be eighteen (18) or older to use our Services or provide verifiable consent from your parent of legal guardian. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information, including any associated account, and prohibit use of our Services. If you believe we might have any information from or about a child under 18 without parental consent, please contact us via the contact methods below.


We employ reasonable physical, technical, and administrative safeguards designed to protect the security of personal information that we collect in connection with our Website and our Services. These safeguards vary depending upon a variety of factors including the sensitivity of the information we collect and use.

Despite all reasonable practices, no security method is infallible. We cannot guarantee the security of the networks, systems, servers, devices, and databases we operate, that are operated on our behalf, or which you employ to access our Website and our Services. Nor can we guarantee the security of third-party networks, including home networks and storage servers, used in connection with our Website and our Services. In addition, although we may limit access to certain pages or we may allow you to set certain privacy settings for such information by logging into your account, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your postings. Therefore, we cannot and do not guarantee that your postings will not be viewed by unauthorized persons.


We retain personal information we collect from you where we have an ongoing legitimate business need to do so, such as to comply with applicable legal, tax or accounting requirements, to enforce our agreements or comply with our legal obligations. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it.


We reserve the right to modify this Privacy Policy at any time to reflect changes to our practices or applicable law. We will make the revised Privacy Policy accessible through access to our Website and Services. Please check this Policy periodically for updates. The date at the top of the Privacy Policy also tells you when it was last updated.


For any questions or complaints about this Privacy Policy or our privacy practices, please contact us at privacy@esports.com or via postal mail at:

Esports Tower LLC
Attention: Privacy Team
PO Box 497
Windermere, FL 34786
United States