Players can currently download and play Fortnite: Battle Royale for free. But even within the free-to-play version, there are frequent opportunities for players to spend real money on items in the game. Fortnite encourages purchases such as upgrades to editions Deluxe and Super Deluxe, as well as in-game currency called V-Bucks to buy bonus items.
There’s also the Premium Battle Pass, a $10 subscription that lets players compete at more levels and win exclusive game skins/costumes (although players can now compete in special promotions and earn a free Battle Pass). Epic’s partnerships with popular entities including: Marvel, The Mandalorian, Predator, and Tron mean that a constant stream of new characters, costumes, and other crave-worthy elements are frequently introduced to the game — keeping players’ interest and their money coming in to fund the free-to-play experience.